Red Light Management

FASTER HORSES FESTIVAL’S MONUMENTAL SPIRIT SHINES DURING FIFTH ANNIVERSARY CELEBRATION

July 24, 2017

Superstars Dierks Bentley, Luke Bryan, Miranda Lambert and More
Revel in “Chill-Inducing” (Billboard) Atmosphere
Nashville, TN – July 24, 2017 – Faster Horses Festival shot out of the gate just five short years ago, and in its fifth year proved why “with its youthful crowds and freewheeling atmosphere” the three-day hillbilly sleepover is now considered a “party fixture on the summer calendar,” (Detroit Free Press). Descending upon Brooklyn, MI, the town is transformed each summer as fans establish unbreakable bonds amongst their campsite communities, while artists look forward to enjoying the electric atmosphere emitting throughout the festival grounds.
As Billboard aptly points out, “Faster Horses is not just another music festival.” Continuing “from the moment things got started on the Next From Nashville stage at 1:30 p.m. EST, every performer expressed their excitement for being there whether it was their Faster Horses debut or they’d played it before… and even though the festival is still relatively new, celebrating its fifth year in 2017, it definitely has a personality: From camo to every American flag item you can imagine, there’s definitely no denying that Faster Horses is a country festival.”  
Friday’s headliner Dierks Bentley returned with an unforgettable set to celebrate Faster Horses Festival’s fifth year anniversary, having played its inaugural year. Bentley sat down with festival creator and President of Country Touring at Live Nation, Brian O’Connell, ahead of his performance to reflect on how the event has grown during Faster Horses Live, streamed by PEOPLE Country and available to watch here.
The second day, dubbed by MLive as a “a state-of-the-art down-home jamboree” welcomed headliner Miranda Lambert, as “the country superstar performed a reliably feisty set to close out the festival’s second day for more than 40,000 fans still going strong after a hot day of partying.” 
 
Embracing all that Faster Horses has to offer, in addition to an unrivaled lineup, campers came out in droves for the fringe activities taking place across the weekend, including Sunday’s Faster Humans Race that saw fans race around Michigan International Speedway as part of the now annual fun run. The memorable weekend, filled with reflective moments, came to a close as headliner Luke Bryan, who also played its first year, took the stage to a roaring reception that showcased why Faster Horses encompasses “how country feels” (Detroit News). Fans unable to attend the festivities can catch the full Faster Horses experience on CMT Hot 20 Countdown airing this Saturday (7/29 at 9:00A ET on CMT). 
For more information on Faster Horses, visit www.fasterhorsesfestival.com, Instagram @fasterhorsesfestival, Twitter @faster_horses,  and join the conversation on Twitter, #FasterHorses.
 
Live Nation’s premier family of country music festivals was established in 2012, when Watershed was born at The Gorge, WA. With a history of selling out in minutes and a reputation for hosting the genre’s biggest superstar acts, the establishment of three further three-day, two-stage destination festivals shortly followed including Faster Horses in Brooklyn, MI, Route 91 Harvest in Las Vegas, NV and Country LakeShake in Chicago, IL. All unique in their approach, but with the common theme of fan-enjoyment at the forefront of priorities, the sister festivals have built a reputation through the artist community as a must-play festival of the touring year. Live Nation Entertainment, Inc. (NYSE: LYV), or Live Nation, is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management.