L’objectif are schoolmates Saul Kane (vocals, guitar) and Louis Bullock (drums) – who first formed a band together at the age of 12 – Ezra Glennon (bass) and Dan Richardson (guitar).
With each member picking up instruments as children, the young friends – none of whom are over the age of 17 – have a shared love of genres and musicians that belies their tender age: jazz funk, hip-hop, punk, post-punk, and almost everything in between. Also inspired by painters Basquiat and Francis Bacon, L’objectif seek excitement in the intellectually stimulating and subjective; finding thrill in the confusion.
With Saul having spent lockdown cocooned away in Leeds writing and recording demo upon demo in his home studio, and the band as a whole constantly refining their sound, L’objectif finally spread their wings with debut EP Have It Your Way, released July 2021.
The EP was met with acclaim from tastemakers such as BBC Radio 6 Music’s Steve Lamacq and Tom Robinson, BBC Radio 1’s Gemma Bradley and Jack Saunders (who made the band his Next Wave featured artist and featured ‘Burn Me Out’ and ‘Do It Again’ as Daily Delivery), Radio X’s John Kennedy, Apple Music 1’s Matt Wilkinson and Australian national broadcaster triple j. On the press front, the band have been championed by The Sunday Times (where they were featured as a Breaking Act), The Evening Standard, The Daily Star (included being chosen as one of 50 rising stars for 2022), NME, DIY, Dork, So Young, Clash, Gigwise, Fred Perry, and many more.