Thought Process is the alias of Maryland born, Denver dwelling Joseph Rich. Deeply embedded in the Colorado music culture, Joseph originally began his journey as a street team promoter, thenbecoming a stage manager, to a talent buyer, to coordinating DJ battles at renown venues. Inspired by the community he was surrounded by – and integral in – he was motivated to bring positive social experiences using music as a conduit, and began studying audio production, which resulted in the debuting of the Thought Process project.

From that moment, Thought Process has taken the world by storm, supporting acts such as Griz, Pretty Lights, Jade Cicada, Daily Bread, Detox Unit, Supertask and many, many more. He has played at a multitude of cities and festivals across the United States, and in 2024 will venture beyond borders to bring his thoughts in sonic format to international waters.

During the creation of the Thought Process project, he met label cohorts Phil Gallo (pheel.), Parker Williams (parkbreezy), & Marley Schwartz (TF Marz), who put their heads together and began the prolific all:Lo collective, a label and community focused on lo fidelity, lo frequency, and all vibes. all:Lo is a bastion of music that fits those parameters, and together the collective has pushed the envelope of hip-hop oriented, lo fi bass music.