BREAKING IRISH ARTIST LUZ SHARES NEW SINGLE, THE AUTHOR.
September 25, 2020
Luz released her third single, ’the author’, last Friday. The track was included on a total of 7 New Music Friday’s; UK #16, GENERAL #28, USA #31,GERMANY #31, SWITZERLAND #34, ICELAND #58, EGYPT #48. In addition, the track was added to some great early editorial playlists such as Chill Hits, Fresh & Chill, Pop Brandneu, Brand New Chill & New Pop UK. Combined Spotify Playlist reach so far (day 6) is 13.5 million!
TikTok – two days prior to the tracks official release, we made a 1 min snippet available on TikTok; this was supported editorially by way of a homepage #1 placement banner ad and likewise #1 position on New Music. the author reached 18.5K videos created on TikTok by midnight the night of release (17th Sep). On top of that, the song has just entered the Viral chart on TikTok at no.17.
The current numbers (as of Monday) are as follow:
– 53K videos created with the song globally
– 50K videos created with the song in the UK
– 9.4M global video views
– 6.7M UK video views
Luz’s debut single, ‘i’m lonely’ was released in late March and has been streamed 5.3+ million times so far. Second single, ‘we’ll be fine’ (released in June) has quickly amassed over 4 million streams so far and both have received plays across BBC Radio 1 (Phil Taggart), BBC Introducing, Radio X, RTE 2FM (IE), Today FM (IE), SWR3 (DE), KINK (NL), NDR 2 (DE) and HR1 (DE).
Notable praise/support for Luz over the last six months from Ed Sheeran, Dua Lipa, Niall Horan, Lewis Capaldi, Dermot Kennedy, Sigrid, Julia Michaels, Dean Lewis, Noah Kahan, Gavin James, JC Stewart, Maisie Peters, JP Saxe, Justin Tranter, Emily Warren and Caroline Ailin to name a few!
Upcoming re-scheduled shows including JP Saxe and Lewis Capaldi supports.