Position Summary:

This position requires creativity and a passion for executing forward-thinking marketing ideas. You will be tasked with coming up with, producing and coordinating the successful execution of marketing initiatives across all potential areas, involving and working with external partners where necessary.  Success in this position requires both an appreciation for data & analytics as much as a burning desire to rip up the rule book and craft ‘out of the box’ activations that drive artist’s campaigns forward.  This fast-paced job is fueled by creativity, innovation, ambition, organization, and excellent communication skills.

Essential Functions:

• Regularly direct artist meetings and be engaged with manager teams on a daily basis to craft and ensure timelines and developments in all areas
• Work with internal digital/data analytics teams to develop an in-depth understanding of an artist’s audience & genre communities, researching and analyzing what has and hasn’t been successful for other campaigns in similar spaces
• Take on full ownership & responsibility for fleshing out, executing and reporting on approved initiatives
• Communicate and work closely with artists, managers, labels, agents, and promoters to ensure seamless execution of marketing campaigns and overall brand/messaging cohesion
• Stay informed about emerging trends and technology and provide updates to internal team and clients

Experience, Skills and Abilities:

• 8+ years of industry experience
• Proven track record of creating and driving innovative marketing campaigns and activations for industry-renowned artists
• Knowledge and passion for a broad and diverse range of musical genres including but not limited to Americana, Rock, Indie, Country
• Knowledge of headline touring strategies
• Highly self-motivated with the ability to work effectively both independently and with other team members. A go getting / can do- attitude!
• Must be a social media native and have knowledge of major platforms, media outlets and advertising capabilities therein for a variety of audiences
• Ability to handle multiple projects and operate effectively in a fast-paced environment
• Strong written, verbal, and interpersonal communication skills