Red Light Management

TOUR MARKETING MANAGER (LOS ANGELES, CA)

May 23, 2023

Primary duties include developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with managers, agents, ticketing vendors and national and local marketing individuals to build timelines, organize & execute artist specific marketing including but not limited to digital, print, radio, tv and outdoor.

This position is based in Los Angeles, California.

SPECIFIC RESPONSIBILITIES:

· Oversee event marketing budgets
· Establish announce & on sale dates and send weekly calendar updates to all team members
· Communicate with managers, agents, promoters and ticketing personnel
· Direct & oversee the development & implementation of tour creative materials
· Work with digital team for online marketing initiatives, social media & email campaigns as they relate to the tour
· Track local & national media demonstrating value of paid, promotional, and PR tactics for end of tour sponsor recaps
· Direct and plan promotional projects in sync with PR efforts to maximize exposure for the tour nationally and in local markets.
· Coordinate fulfillment of sponsor requirements as they relate to the tour
· Create marketing & ticketing letters for each tour
· Coordinate presale and on sale timelines and communicate to appropriate parties
· Review ticket counts daily and address markets which need attention
· Review holds routinely to ensure availability and to maximize sales potential

 

CANDIDATE REQUIREMENTS & QUALIFICATIONS:

· Previous experience in marketing live entertainment
· Excellent organization & communication skills
· Ability to prioritize and multi-task efficiently
· Solid knowledge of market and media buying, planning, digital marketing & social media marketing
· Ability to establish and maintain effective working relationships with managers, agents, promoters and ticketing vendors as well as local marketing and ticketing teams
· Ability to plan, organize, and oversee the implementation of advertising, promotion, and publicity programs
· Ability to work long, irregular hours as needed
· Ability to work with limited supervision and with multiple individuals in a fast paced environment

 

SALARY RANGE: $75,000 – $90,000

Please submit cover letter and resume to marketingrlm@redlightmanagement.com
Please include which location you are interested in on your cover letter.