Red Light Management

Tour Marketing Manager (Nashville)

June 15, 2022

TOUR MARKETING MANAGER GENERAL JOB DESCRIPTION:

Primary duties include developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with managers, agents, ticketing vendors and national and local marketing individuals to build timelines, organize & execute artist specific marketing including but not limited to digital, print, radio, tv and outdoor.

This position is based in Nashville, TN.

SPECIFIC RESPONSIBILITIES:

• Oversee event marketing budgets
• Establish announce & on sale dates and send weekly calendar updates to all team members
• Communicate with managers, agents, promoters and ticketing personnel
• Direct & oversee the development & implementation of tour creative materials
• Work with digital team for online marketing initiatives, social media & email campaigns as they relate to the tour
• Track local & national media demonstrating value of paid, promotional, and PR tactics for settlements & end of tour sponsor recaps
• Direct and plan promotional projects in sync with PR efforts to maximize exposure for the tour nationally and in local markets.
• Coordinate fulfillment of sponsor requirements as they relate to the tour
• Create marketing & ticketing letters for each tour
• Coordinate presale and on sale timelines and communicate to appropriate parties
• Review holds routinely to ensure availability and to maximize sales potential

CANDIDATE REQUIREMENTS & QUALIFICATIONS:

• Previous experience in marketing live entertainment
• Excellent organization & communication skills
• Ability to prioritize and multi-task efficiently
• Solid knowledge of market and media buying, planning, digital marketing & social media marketing
• Ability to establish and maintain effective working relationships with managers, agents, promoters and ticketing vendors as well as local marketing and ticketing teams
• Ability to plan, organize, and oversee the implementation of advertising, promotion, and publicity programs
• Strong knowledge and proficiency in Windows, Microsoft Office and Adobe programs
• Ability to work long, irregular hours as needed
• Ability to work with limited supervision and with multiple individuals in a fast paced environment

Please submit cover letter and resume to marketingrlm@redlightmanagement.com