Red Light Management

Tour Marketing Coordinator (Nashville)

February 5, 2024

Primary duties include developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with managers, agents, ticketing vendors and national and local marketing individuals to build timelines, organize & execute artist specific marketing including but not limited to digital, print, radio, tv and outdoor. Some administrative responsibilities will also be applicable.

This position is based in Nashville, TN.

SPECIFIC RESPONSIBILITIES:

Oversee event marketing budgets
Establish announce & on sale dates and send weekly calendar updates to all team members
Communicate with managers, agents, promoters and ticketing personnel
Direct & oversee the development & implementation of tour creative materials
Work with digital team for online marketing initiatives, social media & email campaigns as they relate to the tour
Track local & national media demonstrating value of paid, promotional, and PR tactics for settlements & end of tour sponsor recaps
Direct and plan promotional projects in sync with PR efforts to maximize exposure for the tour nationally and in local markets.
Coordinate fulfillment of sponsor requirements as they relate to the tour
Create marketing & ticketing letters for each tour
Coordinate presale and on sale timelines and communicate to appropriate parties
Review holds routinely to ensure availability and to maximize sales potential
Assist VP of Tour Marketing with various administrative responsibilities

CANDIDATE REQUIREMENTS & QUALIFICATIONS:

Previous experience in marketing live entertainment
Excellent organization & communication skills
Ability to prioritize and multi-task efficiently
Solid knowledge of market and media buying, planning, digital marketing & social media marketing
Ability to establish and maintain effective working relationships with managers, agents, promoters and ticketing vendors as well as local marketing and ticketing teams
Ability to plan, organize, and oversee the implementation of advertising, promotion, and publicity programs
Strong knowledge and proficiency in Windows, Microsoft Office and Adobe programs
Ability to work long, irregular hours as needed
Ability to work with limited supervision and with multiple individuals in a fast paced environment

Please submit cover letter and resume to marketingRLM@redlightmanagement.com