Tour Marketing Manager (Nashville)
October 22, 2024
TOUR MARKETING MANAGER GENERAL JOB DESCRIPTION:
Primary duties include developing, implementing, and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with managers, agents, ticketing vendors, and national and local marketing individuals to build timelines, organize & execute artist specific marketing including but not limited to digital, radio, TV, print, and outdoor.
This position is based in Nashville, TN.
SPECIFIC RESPONSIBILITIES:
- Oversee event marketing budgets
- Establish announce & on sale dates and send weekly calendar updates to all team members
- Communicate with managers, agents, promoters, and ticketing personnel
- Direct & oversee the development & implementation of tour creative materials
- Work with the digital team for online marketing initiatives, social media & email campaigns as they relate to the tour
- Track local & national media demonstrating value of paid, promotional, and PR tactics for end of tour sponsor recaps
- Direct and plan promotional projects in sync with PR efforts to maximize exposure for the tour nationally and in local markets.
- Coordinate fulfillment of sponsor requirements as they relate to the tour
- Create marketing & ticketing letters for each tour
- Coordinate presale and on sale timelines and communicate to appropriate parties
- Review ticket counts daily and address markets that need attention
- Review holds routinely to ensure availability and to maximize sales potential
CANDIDATE REQUIREMENTS & QUALIFICATIONS:
- Previous experience in marketing live entertainment & festival marketing
- Excellent organization & communication skills
- Ability to prioritize and multi-task efficiently
- Solid knowledge of market and media buying, planning, digital marketing & social media marketing
- Ability to establish and maintain effective working relationships with managers, agents, promoters, and ticketing vendors as well as local marketing and ticketing teams
- Ability to plan, organize, and oversee the implementation of advertising, promotion, and publicity programs
- Ability to work long, irregular hours as needed
- Ability to work with limited supervision and with multiple individuals in a fast-paced environment
Please submit cover letter and resume to marketingrlm@redlightmanagement.com