TOUR MARKETING MANAGER (NASHVILLE, TN)
May 23, 2023
Primary duties include developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with managers, agents, ticketing vendors and national and local marketing individuals to build timelines, organize & execute artist specific marketing including but not limited to digital, print, radio, tv and outdoor.
This position is based in Nashville, TN
SPECIFIC RESPONSIBILITIES:
· Oversee event marketing budgets
· Establish announce & on sale dates and send weekly calendar updates to all team members
· Communicate with managers, agents, promoters and ticketing personnel
· Direct & oversee the development & implementation of tour creative materials
· Work with digital team for online marketing initiatives, social media & email campaigns as they relate to the tour
· Track local & national media demonstrating value of paid, promotional, and PR tactics for end of tour sponsor recaps
· Direct and plan promotional projects in sync with PR efforts to maximize exposure for the tour nationally and in local markets.
· Coordinate fulfillment of sponsor requirements as they relate to the tour
· Create marketing & ticketing letters for each tour
· Coordinate presale and on sale timelines and communicate to appropriate parties
· Review ticket counts daily and address markets which need attention
· Review holds routinely to ensure availability and to maximize sales potential
CANDIDATE REQUIREMENTS & QUALIFICATIONS: