PHILLIPINES BORN – LA BASED PRODUCER SWEATER BEATS TEAMS UP WITH CHART TOPPING SWEDISH DUO “ICONA POP” ON BRAND NEW SINGLE “FADED AWAY”
April 30, 2018
Diplo, Omarion and JoJo co-signed producer/multi-instrumentalist Sweater Beats pegs chart topping Swedish duo Icona Pop (known for their 4x platinum smash “I Love It”) on brand new single “Faded Away” out now via Big Beat Records. The track arrives alongside an 16-bit Official Video produced by David Dutton, sure to delight gamers everywhere – WATCH HERE.
LISTEN/SHARE “FADED AWAY”: https://BigBeat.lnk.to/FAPR
STREAM/BUY “FADED AWAY”: https://BigBeat.lnk.to/FAPR/youtube
(Big Beat Records)
“The video for Sweater Beats and Icona Pop’s super-poppy “Faded Away,” is a 16-bit cinematic production that will make you want to live in a video game.” – FADER
The video follows Sweater Beats digital journey through a simulated Asian-themed video game city, transporting viewers to another realm. Sweater Beats trademark synth production and Icona Pop’s lush vocal hooks fit perfectly with the speed of this parallel universe, making for an immersive viewing experience.
The Los Angeles-based, Philippines-born artist was embraced early on in the underground Soundcloud community, in part due to the rise of future base, leading to tastemaker support like COMPLEX, deeming his “Glory Days (feat. Hayley Kiyoko) “one of the biggest releases of his career” and touring opportunities alongside Chance the Rapper, Flume, Chet Faker and gnash to name a few. Other track highlights include “Better ft. Nicole Millar” and “Did You Wrong ft. MAX” and “Altar (feat. RLUM.R).”
“I’m very excited to finally share my new single and music video with the world! I’ve been a longtime fan of Icona Pop and it’s so surreal to have them on the track. The song is very personal to me, it came about after going through a rough break up. I think we’ve all been through heartbreak of some sort and all we want is a way to get through it (sometimes in a self-destructive method). Even though the tone of the song is a bit dark, it still feels fun and high energy. I wanted the video to reflect that and it came out better than I expected! I grew up playing Sega Genesis, and the 16-bit aesthetic takes me back to watching the cut scenes from ‘Streets of Rage II’.” – SWEATER BEATS
“We are so excited about our new song with Sweater Beats. The music video for our collaboration “Faded Away” lives out our secret fantasy to sometimes escape into a purely digital world when reality sucks.” – ICONA POP
More on SWEATER BEATS:
Philippines-born, LA-based producer, Sweater Beats caught the attention of a wide variety of tastemakers with support on his past releases “Better” ft. Nicole Millar, “Did You Wrong” ft. MAX, Altar (feat. RLUM.R) & “Glory Days (feat. Hayley Kiyoko) – deemed one of the biggest releases of his career by COMPLEX. Embraced early on by the underground music community supported widely across Soundcloud’s streaming platform, the producer became well known by those that carefully followed the rise of future bass; alongside artist support from Diplo, Omarion, and JoJo; plus touring with Chance the Rapper, Flume, Chet Faker, gnash, as well as ‘Glory Days’ vocalist Hayley Kiyoko.
More on ICONA POP:
Chart-topping Icona Pop embodies one of the most successful international pop music duos thanks to their first 4x-platinum hit single “I Love It” ft. Charli XCX which has amassed over 8.2 million singles sold and well over 318 million streams worldwide. The Swedish electropop act’s most recent release “Let You Down” with Peking Duk celebrates 14.5 Million streams. Previous single “Girls Girls” (co-written with their close friend Tove Lo) bounces with the familiar energy that we have come to expect from Caroline Hjelt and Aino Jawo. “Weekend” with Louis The Child boasts an iTunes Dance Top 10, 4.5Million streams in the US and a live Coachella performance. “Brightside,” was produced by MSTR ROGERS (also a collaborator on “Someone Who Can Dance”) and Louis The Child’s Freddy Kennet. Since the release of their debut album “This Is… Icona Pop” (via Record Company TEN/Big Beat/Atlantic Records), the duo has performed on NBC’s Late Night with Jimmy Fallon, NBC’s The Today Show, ABC’s Good Morning America and CBS’ Late Show with David Letterman, and America’s Got Talent. Alongside sold-out tours world-wide tours supporting Miley Cyrus, Katy Perry, and One Direction.