RODARTE x TOM PETTY CAPSULE COLLECTION LAUNCHES TODAY
September 28, 2021
Kate and Laura Mulleavy, founders of the legendary fashion house Rodarte, have teamed up with Tom Petty’s daughters, Annakim Violette and Adria Petty, to release a unique limited edition capsule collection within their t-shirt and casualwear line Radarte. The special collection celebrates the critically acclaimed re-release and in-depth look at Tom Petty’s masterpiece Wildflowers.
In 1995, Kate and Laura went to see their first Tom Petty & The Heartbreakers concert during their legendary Dogs With Wings tour, and it left a deep musical impression on the sisters. They were fans of Tom Petty from that night forward and Wildflowers remained one of their favorite albums.
“Tom Petty’s musical legacy has inspired us deeply as artists,” says Laura Mulleavy. “We are thrilled to be able to work with the Petty sisters on this project, and even more excited that our mother was also able to participate by creating the original flower artwork. It was such a beautiful journey of creation and celebration,” furthers Kate Mulleavy.
The limited-edition, screen-printed collection includes exclusive t-shirts, sweatshirt hoodies/crewnecks and sweatpants featuring original artwork handmade by Victoria Mulleavy (Kate and Laura’s mother).
“This collection has that 60’s feeling our dad loved so much and it is incredible watching designers so good at their craft creating art inspired by our father’s music. It just feels like Wildflowers sounds,” notes Annakim Violette. Adria Petty explains, “This is a passion project inspired by my sister and it is a really loving tribute to our dad. We love this collection because it is joyful and is a great opportunity for us to give back to the emerging music community. Laura and Kate are our favorite designers so it’s exciting to see the world of Wildflowers interpreted through their eyes.”
The Mulleavy and Petty sisters were inspired to highlight a new generation of musicians in the presentation of the collaboration. Photographer Daria Kobayashi Ritch captured artists who have all been influenced by Tom’s music. The photos feature Japanese Breakfast, King Princess, Joanna Newsom, Kilo Kish, Weyes Blood, Arrow de Wilde,TWEAKS and Gabbriette wearing Tom Petty Wildflowers era archive wardrobe mixed in with the Radarte x Tom Petty Wildflowers capsule collection.
In honor of Tom’s passion for mentorship, 25% of the proceeds from the Tom Petty store will be dedicated to the D’Addario Foundation’s Girls in Music Initiative, providing the resources girls need to pursue their dreams in music and beyond through instrument instruction, scholarships, and leadership development programs. Any additional donations can be made HERE.
For over 30 years the non-profit D’Addario Foundation has given children from underserved communities access to inspiring music education and mentorship opportunities. The D’Addario Foundation invests in hundreds of grassroots non-profit programs providing free or low cost, immersive music education and youth development. 100% of every dollar donated goes directly to supporting independent music organizations on the frontlines using music as a vehicle for positive social change.