Tiësto and Budweiser global campaign
July 21, 2016
Tiësto and Budweiser teamed up to surprise the 30,000 fans camping out for The Gathering, the night before Tomorrowland, the world’s biggest EDM festival. An elaborate spectacle with fireworks, aerialists and video brought Tiësto to the stage for a set that opened with “Infected”, the track that he and Jauz wrote for Budweiser’s global advertising campaign. A Budweiser tanker onsite for the concert was infused with Tiësto’s music, and the beer inside transported to a factory to be packaged as limited edition “Tiësto”-branded beer distributed across Europe.
Photo Credit: Jordan Lloyd