Sometimes he can’t even believe it. 

With nearly 300 million on-demand streams, believers at country radio and the support of over a dozen digital tastemakers – Spotify, Amazon Music and Pandora among them – Kameron Marlowe has exploded onto the country scene, emerging as the big-voiced authentic talent modern fans crave. But if you ask the humble everyman himself, he’ll tell you straight up: He never saw this coming.

“I didn’t think I had what it took to be an artist,” says the all-natural singer-songwriter, blessed as he is with a tender, dynamic vocal growl. “So, I took a different route at first.” 

Lucky for everyone, all roads lead to destiny. Now singed to Columbia Nashville and standing on the verge of a bright future, the North Carolina native is right where he belongs – in the spotlight. It just took a few twists and turns to get here.

Growing up, Marlowe lived in the Charlotte-area suburb of Kannapolis, and his path was indeed headed elsewhere. He did love music from a young age – schooled by his grandfather on the ‘90s country giants, and captivated by high-energy rockers like Stone Temple Pilots, Puddle of Mud and Kings of Leon. Plus, he sang in church and loved classic vocalists like Ray Charles and BB King, even forming a teenaged cover band that turned heads (the wrong direction, he jokes). 

But after starting college in hopes of studying music, life intervened, and Marlowe left to help his family, taking a steady job selling car parts in his hometown instead.

A hint of what could have been came in 2018, with a Top 24 appearance on Season 15 of NBC’s The Voice. But even with a resonate baritone as inviting as a Southern breeze, and a genuine small-town swagger, Marlowe left with nothing more than some new friends in Nashville – plus an interest in songwriting. It seemed like music had passed him by, and to be honest, he was fine with that.  

By 21, he was back home and back on the job, ready to settle down with a white-picket future. He was even ready to put a ring on his girlfriend’s finger. But when she abruptly ended the relationship his whole world shook. Suddenly adrift and questioning the path he’d chosen, Marlowe put pen to paper for just the third or fourth time in his life … and that musical therapy session changed everything. 

“It was a really hard break-up situation, and I didn’t know what I wanted to say,” Marlowe explains, thinking back to that fateful night. “So I came home, and just tried to write something down for myself to get over it.” 

Over a day-and-a-half, Marlowe wrote and revised, whittling the track down to a tight, classic-heartbreak ballad with a modern edge, totally by himself. Full of raw emotion and vivid, heart-on-the-floor storytelling, it became “Giving You Up,” and for most people the story would end there. He’d scratched the itch to express his pain.

But not Marlowe. He was raised to finish what he started and decided instead to get it recorded – after all, it’s not like he had a wedding to pay for. Once again, he had no idea it what was coming. A few years later, “Giving You Up” is his current single and is quickly climbing the country radio charts. 

“I just felt like I was supposed to finish that song,” he says now. “It was my ‘If I am ever going to try music, now is the time’ moment. My life had just been flipped upside down, and the whole plan I had made with trying to get married was gone. So I spent a little money to get recorded, and figured I’d see what happens. … After that? I’ve just been blessed with the reaction to it.”

Showcasing his easy Carolina croon, equal parts velvet and vinegar, and built around the done-me-wrong devastation, fans flocked to the song in the millions, feeling for Marlowe as he kicked the habit of loving his ex for good. He soon made the move to Nashville full time, and now just a few short years later, the real work has begun.

After signing with Columbia and releasing a self-titled EP in 2020, Marlowe first released the buzzed-and-broken “Giving You Up.” In response, he was named to more than a dozen “ones to watch” lists, opened for stars including Brad Paisley, and Riley Green and sold-out headlining club shows throughout the United States. This summer, he’ll open for superstars Luke Combs and Morgan Wallen in addition to his own headlining dates. And now by working with mega-producer Dann Huff (Keith Urban, Thomas Rhett, etc.), he’s being challenged to believe in himself like never before. 

“I think the next batch of music is going to be a lot better,” he says. And by early accounts, he’s right. Matching a muscular mix of country’s timeless and trendy with a hardwired connection to his heart, these fresh songs show an artist who’s just beginning to tap his from-the-gut potential – and find a home for that show-stopping voice.

Meanwhile, breakout hit “Steady Heart” tells a different story, speaking right into his life of twists and turns. Featuring a gentle vocal and a dobro dripping in romantic resolve, the track all but proves the adage “good things come to those who wait.” It actually started life as a song called “Stubborn Mind,” and Marlowe sees himself in every reflective line.  

“I’ve always been hardheaded and stubborn,” he explains of the track, co-written in quarantine with Isbell and Jessi Alexander. “I don’t know if I found the girl that song is about yet, but it’s definitely about me.”

That feels true enough. It was Marlowe’s love of music, and the steady tug of destiny which pulled him into the spotlight. And now that he’s here, he’ll see it through to the end – just like his first hit. With a debut album in the works, he’s living a life he never thought possible, and it’s all because he gave his dream a shot. Now he’s hoping fans will do the same.

“It feels really weird, because my life was completely different a couple of years ago,” he admits. “But I really put in a lot of effort to write these songs from the heart, so check out the lyrics. See what you think on a deeper level.”