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Brittany Howard & Jim James Cover “I Want It That Way” Featured In Chipotle’s Short Film ‘A Love Story’

July 6, 2016

Denver, CO – (July 6, 2016) – Chipotle Mexican Grill today released “A Love Story,” an original, animated short film that follows the story of two young entrepreneurs, Ivan and Evie, and the escalating rivalry that leads them to build competing fast food empires.




The film is set to a remake of the Backstreet Boys’ 1999 hit song “I Want it That Way” recorded as a duet by GRAMMY® Award winner, Alabama Shakes’ lead singer Brittany Howard and GRAMMY® Award nominated My Morning Jacket frontman Jim James, and produced by GRAMMY Award® nominated producer Blake Mills. The song will be available for streaming on Spotify, Pandora, and SoundCloud.

The film was made by Chipotle in conjunction with Passion Pictures, a renowned animation production company that has won multiple Academy Awards, BAFTA Awards, Emmy Awards, and advertising awards for its feature films, television programming and commercial content, and CAA Marketing, and was directed by award winning director, Saschka Unseld.
Chipotle’s first original short film, “Back to the Start,” was released in 2011, and followed a farmer’s evolution from small, sustainable farming to large, industrial farming before going “back to the start” and returning to farming the way he did it in the beginning. The film was set to a Willie Nelson remake of Coldplay’s song “The Scientist.” In 2013, Chipotle released “The Scarecrow,” which highlighted issues associated with heavily processed food. “The Scarecrow” was set to a remake of the song “Pure Imagination” from the 1971 film classic “Willy Wonka and the Chocolate Factory,” performed by GRAMMY Award– winning artist Fiona Apple. In 2014, Chipotle launched “Farmed and Dangerous,” a four- episode scripted satire series that explored how perceptions are created in the industrial food sector. Collectively, its entertainment oriented content programs have won numerous awards, including the Film Lions Grand Prix and the Branded Content and Entertainment Lion at the Cannes Lions Festival.