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Cabela’s and Luke Bryan Announce New Clothing Line

October 30, 2014

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Cabela’s to offer Bryan’s new 32 Bridge clothing Nov. 1

NASHVILLE, TN (Oct. 30, 2014) – Cabela’s Incorporated, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, in partnership with country music star Luke Bryan, today announced Bryan’s new 32 Bridge line of clothing will be debuting exclusively at Cabela’s on Saturday, Nov. 1.
The exciting new 32 Bridge line will offer men’s and women’s apparel, including short-sleeve T-shirts, long-sleeve T-shirts and caps. Cabela’s and Luke collaborated to design and create the 32 Bridge line that will appeal to country music fans and outdoor enthusiasts.

“This brand is so dear to me and such a big part of who I am that seeing it come to life is so exciting,” said Luke. “I can’t wait to share it!”

Luke drew inspiration for the new clothing line from his childhood home and passion for the outdoors. Route 32 Bridge is a bridge in Georgia crossing over the Flint River and marking the line between Worth and Lee counties. This is the area where Luke was raised and where he developed his love for the outdoors, learning to fish and hunt with his family and friends. The region also has inspired, and continues to inspire, Luke’s music.

Cabela’s and Luke began a partnership in 2012 when he became a Cabela’s Ambassador, a perfect pairing of one of the most popular artists in country music with the World’s Foremost Outfitter of hunting, fishing and outdoor gear.

“Not only is Luke one of the top country music artists in the world, but he also shares Cabela’s passion for the outdoors,” said Lee Dolan, Cabela’s Vice President of Brand Marketing “Cabela’s was thrilled to collaborate with Luke on the creation of the new 32 Bridge clothing line and is honored to offer 32 Bridge products to our customers.”

The 32 Bridge clothing line will be offered at select Cabela’s retail stores, online at and by phone at (800) 237-4444.

For additional information about Cabela’s partnership with Luke Bryan, 32 Bridge products and Cabela’s locations offering 32 Bridge, visit

About Luke Bryan
Since the debut of his first album in 2007, Luke Bryan has placed 11 singles at No. 1 and sold nearly 7 million albums with 27 million digital tracks from his four studio albums.  Luke’s latest album Crash My Party became 2013’s best-selling country album, sold over two million copies with 8 million digital downloads, is certified Double Platinum, won the Billboard Music Award for “Top Country Album” and contains five consecutive No. 1 hit singles- “That’s My Kind of Night,” “Crash My Party,” “Drink A Beer,” “Play It Again” and “Roller Coaster.”  Luke made Billboard chart history earlier this year by reaching the No. 1 spot on Billboard’s Country Airplay chart with “Play It Again” and “This Is How We Roll” with Florida Georgia Line claiming the No. 2 spot.  Luke becomes the first artist to ever hold the two top positions since the chart began in 1990.  Luke recently wrapped his “That’s My Kind of Night Tour” and achieved the best touring year of his career in 2014 with 1.7 million fans attending all of his headline concerts.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.