Country music icon and Kansas native Martina McBride partnered with Country Crock and iHeart Radio to bring country music fans the “Red Barn Sessions,” which included performances and interviews by Martina, as well as Gabby Barrett and Jimmie Allen. The initiative also enabled Martina to lead the conversation on Country Crock’s new sustainability initiative – The Cover Crops Project– as well as promote Country Crock’s new spread products, spotlight Regenerative Farming, and help Kansas area farmers improve soil health.