Red Light Management


March 6, 2018

2018 Music Campaign Features National TV Commercials, Digital Advertising, Promotions and Offers Exclusive Social Media Content Across 2018 Tour
NASHVILLE, TN – March 6, 2018 – Multi-PLATINUM artist Dierks Bentley has been enlisted by the makers of 5-hour ENERGY® shots, as one of the anchors of their fully integrated national advertisement campaign. Taking a major marketing position in country music, the dietary supplement with a blend of Vitamin B and amino acids with zero sugar and four calories, will continue with its “Get Back to 100 Percent” campaign and introduce other programs designed to reward, engage and connect with fans. Bentley’s multi-platform integration will include a national television campaign, exclusive social media content, product sampling and education and direct fan engagement. Additionally, 5-hour ENERGY® will hit the road with Bentley on his highly anticipated 2018 tour.

“With a very full personal life and touring schedule, I’m constantly managing my energy,” said Bentley. “The boost I get from 5-hour ENERGY® shots allows me to tap into my peak energy level at any moment and hit the stage with maximum power and presence. When combined with the music from my band and the uproar from our fans, I’m able to give every show everything I’ve got and then some.”

“The 5-hour ENERGY® music program was created to further connect and market to our core consumer, as well as engage with our key retailers,” said Melissa Skabich, Communications Directorfor Living Essentials, LLC, the distributor of 5-hour ENERGY® shots. “Country Music fans are so loyal and involved. They feel close to their favorite artists and we are so proud that Dierks will be our voice to that fan base.  Dierks has earned his spot at the top of the country music genre and continues to give back to his fans, his charitable interests and his community. 5-hour ENERGY® has a lot planned around this program in 2018 and we are excited to get it started.”

Multi-PLATINUM entertainer Dierks Bentley is “notorious for his spectacular, high-energy live performances loaded with lots of fan interaction” (Creative Loafing) with 17 No. One hits, more than one billion digital streams, countless nominations from the ACM, CMA, GRAMMY and Billboard Music Awards and has been a Grand Ole Opry member for over a decade. Bentley “continues to challenge himself” (Billboard), which is evident through his upcoming ninth studio album, THE MOUNTAIN due out later this year. Its lead single “Woman, Amen” gives a taste of the record’s “themes of questing and self-actualization across a wide-open terrain of arid deserts and rugged ridgelines, cactus flowers and tumbleweeds” (NPR). After his 2017 World Tour claimed the top spot on Billboard’s Hot Tours selling over 750,000 tickets, Bentley will fuel arenas and amphitheaters throughout the summer with his 2018 MOUNTAIN HIGH TOUR, launching May 17th in Columbia, MD. For more information visit

5-hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. Extra Strength 5-hour ENERGY® shots contain caffeine comparable to 12 ounces of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain and Portugal.