January 21, 2022
RELEASES DEBUT SINGLE ‘ELECTRIC CONNECT’ TODAY SPOTIFY NMF, APPLE NMD, ANTIDOTE and more
TUNE INTO ZANE LOWE APPLE 1, JACK SAUNDERS BBC RADIO 1, LAUREN LAVERNE BBC 6MUSIC, BBC INTRODUCING TO HEAR ‘ELECTRIC CONNECT’ THIS WEEK
THE FIRST TASTE FROM HIGHLY ANTICIPATED DEBUT EP COMING SOON
When Milo Clare casually dropped two low-key tracks on compilations from Pussyfoot Records, he was greeted with a wave of attention far beyond what he had anticipated. He earned a tastemaker tip from Dazed, and Nike, Adidas and Dr. Martens all tapped him up for modelling work. The temptation would surely have been to rush out a follow-up, but Miloinstead stepped back, honed in on his artistic identity and focused on making music that would reach and exceed far beyond that early potential.
Now Milo Clare looks set to be rewarded for his unwavering commitment to mastering his art as he today shares his official debut single ‘Electric Connect’, taken from his forthcoming debut E.P.
After a first spin of ‘Electric Connect’, you might say that the young north Londoner lives in the halfway house betweenAnderson .Paak and Tame Impala. He brings vibrant funk and soul to modernist hip-hop invention, while his soupy, psyche-tinged guitar work is further fuelled by surreal, spacey production flourishes. But that would also be reductive. There are touches of Frank Ocean and The Internet, echoes of D’Angelo and Prince, and boom-bap beats. Best of all is Milo’s voice. Sensual and smooth, eloquent and expressive, it’s exemplary but naturalist. It’s also the gift that will make him a hot tip for 2022.
Or in short: its beguiling modernist mood makes it a natural fit for a wealth of playlists, whether they’re themed around new music, alt-R&B or chillout, but its hooky insistence recalls the big crossover moments of ‘90s trip-hop.
“I’ve never seen pop as a dirty word at all,” says Milo. “I’ve also found it magical how certain lines can connect with people, even across languages. That’s something I’ve always wanted to lean into and learn about. Lyrically, ‘Electric Connect’ looks at a relationship and how a certain person made me feel. I tried to capture their personality in the song as much as mine.”
Milo Clare comes from Jamaican and Irish heritage, two cultures that are united by “being centred around big, loud families.” He’d spend most of his time with his single parent mother, but dip into the much larger other side of his family. There were two principal musical influences on his early life. His mother would play everything from The Cure and The Clash to The Roots and Erykah Badu. Meanwhile, his father figure, the producer Howie B (Björk, Massive Attack), introduced him to more experimental fare and made the studio his second home from a young age.
He developed his skills as a bedroom producer before stepping out with those two early introductory tracks. Since then, he has collaborated with the likes of Aalias (Eminem, Macklemore, DJ Snake) and James Dring (Gorillaz, Lana Del Rey, Loyle Carner), to create an essential catalogue of material that’s set to be unveiled as the year unfolds.
A key aspect of Milo’s inspiration comes from his home in King’s Cross, London. He’s part of a local community of early-twentysomething creatives which spans not only musicians, but also actors, writers and visual artists. The musicians might be found dropping by Tileyard for impromptu collaborations by day, but more commonly they’ll link up at each other’s home studios, either post-gig, or whenever the mood takes them.
Disarmingly modest, Milo is unfazed by the radiant possibilities that lay ahead of him. One thing’s for certain: his profile is only going to go skybound in the near future.