“When we first talked about the video for this song, I felt like I wanted to tap into the deeper meaning behind it,” said Moore. “How that feeling of desperation and realization that every second matters, can sometimes be the motivation you need to really take action. I’ve always been a big believer of living in the moment and I hope people are inspired in some way by this video to do the same.”

Multi-PLATINUM singer/songwriter Kip Moore’s third studio album “SLOWHEART,” is continuing to garner praise by critics across the country as he “blends the passion and connection for which he’s known with a new self-awareness that will speak to both commercial and underground audiences” (USA Today) as well as wrapping 2017 on multiple “Best Of” lists including Entertainment Weekly, Rolling Stone, UpRoxx, Bobby Bones Show, Taste Of Country, Sounds Like Nashville, The Boot, PopMatters and Whiskey Riff. SLOWHEART follows the acclaim that surrounded Moore’s sophomore album WILD ONES heralded as “an impressively singular release from Music Row” by The Guardian and his PLATINUM debut album UP ALL NIGHT that spawned three No. One hit singles including GOLD certified “Beer Money,” PLATINUM certified “Hey Pretty Girl,” and the DOUBLE PLATINUM breakout hit “Somethin’ ‘Bout A Truck. For more information and a full list of tour dates, visit  kipmoore.net.