L’OBJECTIF “DRIVE IN MIND”
March 16, 2021
UNVEIL DEBUT SINGLE PROPER ‘DRIVE IN MIND’ ON NEW LABEL HOME CHESS CLUB RECORDS
Listen to ‘Drive In Mind’ HERE
Watch the ‘Drive In Mind’ video HERE
Exciting new Leeds quartet L’objectif have today unveiled their debut single proper ‘Drive In Mind’ and announced their signing to Chess Club Records.
‘Drive In Mind’s accompanying video is also out today, directed by Daniel Broadley. L’objectif have further announced they will perform a socially distanced hometown show at The Wardrobe in Leeds on 27 May – tickets HERE.
L’objectif are schoolmates Saul Kane (vocals, guitar) and Louis Bullock (drums) – who first formed a band together at the age of 12 – Ezra Glennon (bass) and Dan Richardson (guitar).
With each member picking up instruments as children, the young friends – none of whom are over the age of 17 – have a shared love of genres and musicians that belies their tender age: jazz funk, hip-hop, punk, post-punk, and almost everything in between. Also inspired by painters Basquiat and Francis Bacon, L’objectif seek excitement in the intellectually stimulating and subjective; finding thrill in the confusion.
With Saul having spent lockdown cocooned away in Leeds writing and recording demo upon demo in his home studio, and the band as a whole constantly refining their sound, L’objectif are finally ready to spread their wings for the very first time with their incendiary debut single on Chess Club, ‘Drive In Mind’.
A glimpse into the teens’ psyche, the propulsive track is a vehicle for the band’s intense and angular rhythm section, sophisticated lyrics and intricate songcraft: the perfect first L’objectif statement of intent. The band explain: “I started thinking about drive-in cinemas and those massive screens that they have with everyone parked watching the events of the film unfold. The idea of people coming to watch the contents of someone’s mind was interesting to me, the thoughts, anxieties and all the things you don’t want people to see exposed on a big screen. The lyrics are statements, ideas and observations that I was thinking around the time I wrote it, a cluster of thoughts exposed and amplified through song.”