Red Light Management

Artist Bio

Brandon Lancaster is well aware there’s an element of fantasy in country music. You can’t turn on country radio without hearing a stream of songs depicting field parties, endless summer nights, and tricked-out trucks. The irony of course is that those things all come with a price — if they’re even attainable at all.

“No one can afford those jacked-up trucks,” Lancaster says with a laugh.

As the front man, singer, and chief songwriter for the multi-platinum-selling band LANCO, Lancaster is focused on something different: reality. The group’s new EP Low Class Lovers gives a hearty bear hug to the flesh, blood, victories, and disappointments of everyday life. Produced by GRAMMY Award-Winning Producer, Jay Joyce (Eric Church, Cage The Elephant, Brothers Osborne), its five songs are about soldiering on against the headwinds of uncertain futures, fluctuating bank accounts, and occasional heartbreak to squeeze out every last ounce of joy from the 24/7.

In the EP’s title track, Lancaster — along with guitarist Eric Steedly, keyboardist Jared Hampton, bassist Chandler Baldwin, and drummer Tripp Howell — delivers an unvarnished vignette of life in the 21st century, where a night out to dinner can be a rare luxury.

“She said you’re pretty cool for a white trash guy as she puts her best lipstick on/Yeah, the money’s been tight but I’m taking her tonight to a place we don’t belong,” Lancaster sings to open the song, a nearly five-minute opus that calls to mind the working-class drama of Bruce Springsteen and the fleeting-youth nostalgia of John Mellencamp. “Between the baby and the bills, it’s hard to find the thrills like we did when we were 21,” Lancaster sings in a believable tenor.

“If anyone in that restaurant thinks that what defines them is the entree of the night, the money to order it, or the car they drove there in, they’ll realize they can’t stand on that,” he says. “What defines you is the person you’re with and the life you’ve built on trust and love.”

“Low Class Lovers” comes from lived experience: Lancaster and his bandmates are all married now, and some are fathers including Lancaster who has a daughter. But the song, a solo composition by Lancaster, isn’t the first time the ACM Award-winning band has paid homage to the daily struggle.

He wrote about an authentic relationship — from its birth to its breakup and rekindling — in 2017’s “Greatest Love Story,” a song that gave LANCO a multi-week Number One country radio hit and resonated with fans across all genres. When they released their debut album Hallelujah Nights the following year, they found themselves atop the Billboard Country Albums Chart, making them the first country band in a decade to have their first album debut at No. 1. The platinum single “Born to Love You” came next and Lancaster & Company — the long form of the group’s name — were on an undeniable roll.

Everyone’s most despised buzzword halted the momentum in 2020, however, when LANCO were forced off the road by the pandemic. The hiatus was eye-opening to Lancaster, who looked even further inward to take stock of what’s important. “What we’ve seen in the past two years is that when status is taken away, what do you have?” he asks.

Lancaster ruminated on that idea when writing the shockingly vulnerable ballad “Honey I Lost My Job Today” with multi-hit songwriter Jeremy Spillman. Lancaster was thinking about how some of his friends in his hometown of Smyrna, Tennessee, were weathering the loss of their jobs during the pandemic.

“A lot of my buddies got laid off from the factory line, and I know that in their heads, them and myself are different because of what we do for a living, but at the same time, they need a voice. I wanted to give them one,” he says.

Lancaster was also speaking of his own career changes and how LANCO — a touring band known for their high- energy live shows — was no longer able to be on the road performing.

LANCO doesn’t shy away from the hardships of life on Low Class Lovers, but they don’t deny their fans a relief valve either. “Sound of a Saturday Night,” a collab between Lancaster, Spillman, the band’s Tripp Howell and his brother Tate, blows off the steam of the workweek with a slicing guitar riff, a relentless drumbeat, and a “whoa-whoa” finale made for singing at the top of your lungs. Yet again, Lancaster nods to a heartland hero: “Seger on the speakers, teaching us the ‘Night Moves,’” he sings, setting a scene and mood with just one simple lyric.

“There’s some heaviness on this project,” Lancaster admits. “So I wanted a song that was like, hey, even when life’s getting you down, there’s still time to crank up the speakers and immerse yourself in those Saturday night sounds, whether it’s music, the voices of your friends, or even the marching band rehearsing at the school near my house.”

Low Class Lovers also explores the reality of the mundane, specifically as it relates to married life. “Come Over” opens with brightly strummed guitar and Lancaster reminding listeners that a wedding ring doesn’t mean you stop trying to woo your partner. “Come over — to my side of the bed,” goes the payoff line. In “Making More,” he and cowriters Casey Brown and Jordan Minton compare finite resources to that special person. “We know there will be more barrels of Kentucky bourbon,” Lancaster says, “but there is literally never going to be another human being with all the traits of my wife.”

Low Class Lovers arrives as the follow-up to LANCO’s freewheeling, self-produced EP Honky-Tonk Hippies, recorded at Fame Studios in Muscle Shoals, Alabama. Like that EP and 2018’s Hallelujah Nights before that, Low Class
Lovers captures the band at a specific moment in time: seasoned but no less ambitious, musically evolved but still LANCO.

“Hallelujah Nights was representative of who we were in our early twenties. It represented a long time of our life. But this is who we are now. This is what we’ve been going through. This is what we’re still going through. This is how we processed it. And this is who we are sonically. Yeah, we have five-minute songs now and we’re not afraid to,” Lancaster says. “There’s a fearlessness and an honesty in this body of work that we’re all proud of. If you haven’t heard from us five guys in a few years, this’ll catch you up on everything you need to know.”

Put another way, it’s the sound of a band — creating, recording, and existing — in real life.

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