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BRITTANY HOWARD RELEASES “PROVE IT TO YOU” OFF UPCOMING ALBUM WHAT NOW / ANNOUNCED AS THELMA IN NETFLIX ANIMATED FILM THELMA THE UNICORN

January 26, 2024

BRITTANY HOWARD RELEASES NEW SINGLE
“PROVE IT TO YOU” OFF UPCOMING ALBUM WHAT NOW – LISTEN HERE

WHAT NOW OUT FEBRUARY 9TH PRE-ORDER HERE

ANNOUNCED AS VOICE OF THELMA IN UPCOMING NETFLIX FILM, THELMA THE UNICORN

2024 HEADLINE TOUR – ON SALE NOW

“On Feb. 9, she returns with ‘What Now,’ an album filled with wailing soul, jittery funk and buzzing grooves born of frustration, pain, love and intense questioning.”  – The New York Times 

Brittany Howard shares the third single, “Prove It To You,” off her forthcoming album, WHAT NOW – the hotly anticipated second solo album to be released on February 9th. On “Prove It To You,” Howard delivers a euphoric four-on-the-floor dance track spiked with her explosive guitar work. Working alongside long-time collaborator Shawn Everett (The Killers, SZA, Miley Cyrus, Adele), Brittany originally produced the entire track in Reason Drum Sequencer, her first time using virtual drum machines, and her first time producing a dance track. Once the track took shape, she and her band recreated the song in a live setting for the final production, still capturing the essence of dance music that she originally set out to capture.  Listen here.

 “I wanted to write a fun four-on-the-floor dance track that makes you want to dance but at the same time lyrically looked at the complexities of being in a relationship.  I love those songs that might not be exactly what they appear to be on the surface.” – Brittany Howard on “Prove It To You”

The song follows previously released title-track “What Now,” which Pitchfork called “a quaking introduction to her next chapter” and “Red Flags” deemed by New York Times as a “moodier and more meditative side of her versatile sound.

Howard was also announced as the voice of Thelma in Thelma The Unicorn, an upcoming animated fantasy film on Netflix. The film is based on the best-selling children’s book by Aaron Blabey where Thelma, a modest pony with aspirations of music stardom, finds her world transformed in a whimsical twist of fate filled with pink and glitter, turning her into a unicorn. This sudden change catapults her to worldwide fame. Thelma the Unicorn is a quirky, hilarious and heartfelt ride from directors Lynn Wang (Unikitty!) and Jared Hess (Napoleon Dynamite) and features the incredible cast of Will Forte, Jemaine Clement, Edi Patterson, Maliaka Mitchell, Ally Dixon, Fred Armisen, Zach Galifianakis, and Jon Heder. Available on Netflix May 17th.

THELMA THE UNICORN. Thelma (voice by Brittany Howard) in Thelma The Unicorn. Cr. Courtesy of Netflix © 2024.

WHAT NOW  has found itself on multiple 2024 “must-hear” album lists including New York Times, NPR, Grammy.com, Pitchfork, TIME, and more.  Over the course of its 12 tracks, WHAT NOW sees Howard bringing her singular musicality to a shapeshifting sound encompassing everything from psychedelia and dance music to dream-pop and avant-jazz.  At turns galvanizing, cathartic, and wildly soul-expanding, the result is a monumental step forward for one of the most essential artists of our time. WHAT NOW  is the long-awaited follow-up to Jaime, Brittany’s massively acclaimed solo debut of 2019 (featuring “Stay High” and “History Repeats.”) Jamie landed on best-of-the-year lists including PitchforkThe New York Times, and Rolling Stone, was named NPR’s album of the year, and earned her 7 Grammy® nominations in 4 different genres, winning the award for Best Rock Song with “Stay High.”

Brittany was recently announced at this year’s Coachella and Bonnaroo festivals. Howard will also tour in 2024 across the US and Canada, and UK. Her North American tour will kick off with a sold-out show in Chicago on February 6th and continuing with stops in New York City, Boston, Toronto, and Washington D.C.  with support from Becca Mancari and will pick up again in April with support from June McDoom.  Full list of dates below.

Feb 6 – Chicago, IL, Thalia Hall  (SOLD OUT)

Feb 7 – Chicago, IL, Thalia Hall (SOLD OUT)

Feb 9 – Toronto, ON, Danforth Music Hall

Feb 10   – Toronto, ON, Danforth Music Hall

Feb 12   – Boston, MA, The Wilbur

Feb 16   – New York, NY, Webster Hall (SOLD OUT)

Feb 17 – New York, NY, Webster Hall

Feb 20 – Washington, DC, 9:30 Club (SOLD OUT)

Feb 21 – Washington, DC, 9:30 Club  (SOLD OUT)

Feb 23 – Asheville, NC, The Orange Peel (SOLD OUT)

Feb 24 – Asheville, NC, The Orange Peel

Apr 12 – Indio, CA, Coachella

Apr 13 – Tempe, AZ, Marquee Theatre

Apr 16 – San Francisco, CA, The Fillmore (SOLD OUT)

Apr 17 – San Francisco, CA, The Fillmore

Apr 19 – Indio, CA, Coachella

Apr 22 – Albuquerque, NM, Revel Entertainment Center

Apr 23 – Tulsa, OK, Cain’s Ballroom

Apr 24 – Kansas City, MO, The Truman

Apr 26 – St Louis, MO, The Pageant

Apr 28   – Austin, TX, Austin Blues Festival

Jun14 – Manchester, TN, Bonnaroo Music & Arts Festival

Jul 2 – London, UK, KOKO

Jul 3 – Lytham, UK, Lytham Festival++

Jul 5 – Dublin, IE, Marlay Park++

Jul 6 – Manchester, UK, Albert Hall

Jul 7 – London, UK, London Finsbury Park++

Jul 9 – Chepstow, UK, Chepstow Summer Sessions++

Jul 10 – Glasgow, UK, Glasgow Green++

Jul 13 – Bruges, BE, Cactus Festival

*All February dates with support from Becca Mancari

*All April dates (outside of festivals) with support from June McDoom

++Dates with Hozier