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The Ivy Releases New Single and Music Video “Gums Lost Flavor”

January 30, 2024

“Riveting Retro Hits With Deep Oklahoma Ties” Ones to Watch

“drift away to a fantasy world for a few minutes of escape” – Broadway World

“one of the most promising indie pop acts to come out of Oklahoma,” – Earmilk

“sad-boy surf rock” – RIFF

“Pure auditory bliss in high def” – Sound in Review

Dreamy alt synth-pop band The Ivy has released their latest single and music video “Gums Lost Flavor.” PRESS HERE to listen and HERE to watch the video!

“Gums Lost Flavor” sees The Ivy lean into their pop side with silky-smooth vocals and an infectious melody. The track’s airy production pairs perfectly with the self-reflective lyrics serving as a wakeup call to live a happier life.

‘Gums Lost Flavor’ is a song that we started here in Tulsa and fleshed out further in Mexico,” said The Ivy. “It’s a song about realizing that a relationship, whether that be with a person or even a substance or a behavior pattern, is unhealthy and it’s also just about the pursuit of something better and healthier for your life.”

 The Ivy’s debut album A Door Still Open is out February 23 (PRESS HERE to pre-save). Mostly written and recorded on a writing trip to Punta Mita, a small surf town in Mexico, A Door Still Open showcases the duo’s knack for crafting catchy pop hooks that invite the listener in while fusing together synths and grunge-inspired guitars. The album explores themes of self-reflection and personal growth while challenging and overcoming the limiting beliefs and mindsets we grow up with.

The Ivy have been giving fans a taste of the new album for the past several months both on tour and with previously released singles and music videos “Be Like You,” “Street Dog,” and “Good Faith”. While singles “Be Like You” and “Street Dog” take an angstier guitar heavy approach, “Good Faith” channels the beachy environment most of the album was written in.

(‘Gums Lost Flavor’ Single Art)

 

A Door Still Open Tracklisting

Broad Shoulders

Good Faith

Street Dog

Phase Out

Be Like You

Stop On A Dime

Tower Of Terror

Gums Lost Flavor

Be There Somewhere

Three

A Door Still Open

Entangled