Everytown for Gun Safety Launches Television Ad to Mobilize Voters Ahead of 2022 Election Featuring Tom Petty & The Heartbreakers’ “Something Good Coming
October 28, 2022
Everytown for Gun Safety Launches Television Ad to Mobilize Voters Ahead of 2022 Election Featuring Tom Petty & The Heartbreakers’ “Something Good Coming”
New TV Ads Will Air During World Series Games in the Key Battleground States of Georgia, Pennsylvania and Colorado
NEW YORK — Today, Everytown for Gun Safety Action Fund announced it is teaming up with the Tom Petty Estate for a new television advertising campaign to mobilize voters ahead of the November election. Everytown worked closely with the Petty estate to develop the ads, which include 30-second and 60-second versions. The campaign, a significant six-figure effort, will include television ads running during the World Series and during morning news shows in the key swing states of Georgia, Pennsylvania, and Colorado, as well as digital ads running online on YouTube, OTT, and other streaming platforms.
“For generations now, Tom Petty’s music has inspired Americans to listen to their hearts and do something good — and with the midterms less than two weeks away, there is no better cause than voting,” said John Feinblatt, president of Everytown for Gun Safety. “We are truly honored to be expanding our partnership with the estate to use Tom Petty’s music to inspire voters to support gun sense champions at the polls this November.”
The Tom Petty family adds, “We believe strongly in common sense gun laws. Tom was a gun owner who believed we all have a responsibility to ensure guns are used safely and sensibly. He said it publicly and wrote it in songs. None of us want to live in a country where our children aren’t safe. Tom died on the eve of one of the biggest acts of gun violence ever in America in 2017 and watching the tragedy in Uvalde brought it home for us that we would like to help in any small way we could as a family.”
“We are proud to partner with Everytown on this campaign. We hope everyone will vote in this next election and usher in a brighter future. And we hope people will come together no matter what their beliefs are about guns to make sure the children in our schools are safer in America.”
The ad is set to “Something Good Coming” by Tom Petty & The Heartbreakers and showcases how millions of Americans have responded to tragedies like those in Sandy Hook, Parkland, Buffalo and Uvalde with action — by organizing, marching in the streets, contacting their legislators, and so much more. The ad represents the first time the Petty estate has granted permission for a Tom Petty song to be used in an advertisement.