Monster Energy Partners with Country Star Craig Morgan to Honor U.S. Soldiers
July 29, 2020
July 29, 2020 — Nashville, TN — Monster Energy and country music entertainer Craig Morgan are partnering to honor America’s men and women in uniform. A 17-year Army and Army Reserves veteran himself, Morgan will be proudly representing Monster Energy through his ongoing work with our U.S. military.
In May, Morgan released his ninth studio album, God, Family, Country. Released on Broken Bow Records, the ten-track album features a moving cover of Gavin DeGraw’s hit “Soldier,” as well as “Sippin’ On The Simple Life” – a song penned with active duty Army Airborne Rangers Justin Wright and Andrew Yacovone.
The album, deemed a “masterpiece” by People magazine, was the first record released by Morgan in nearly four years. The star has scored a number of Top 10 hits throughout his career, including “Redneck Yacht Club,” “Bonfire,” and the multi-week chart-topper, “That’s What I Love About Sunday.”
In addition to his acclaimed music career, Morgan has a longstanding record of service to his country. A veteran who spent almost 10 years on active duty in the U.S. Army in the 101st and 82nd Airborne Divisions, he has devoted a large part of his time to touring overseas, where he has entertained more than 45,000 U.S. troops in 15 countries across the world. In 2018, he was awarded the Army’s Outstanding Civilian Service Medal – the highest civilian honor the Department of the Army can bestow upon a civilian.
As big supporters of the U.S. military, Monster Energy couldn’t be more proud of the partnership.
“I am super excited about formalizing our relationship with Craig,” said Mitch Covington, Monster Energy’s Senior Vice President of Sports Marketing. “Monster Energy and Craig Morgan have been friends a long time and we both are huge supporters of our military personnel serving around the world. Craig’s love of the outdoors and motorsports makes this even a better fit.”
In addition to his abiding patriotism, Morgan is an avid outdoorsman and a full-KETO diet endurance athlete who is running, biking, and swimming in training for a 2021 Iron Man, and a fan of Motocross – making him a perfect partner for Monster Energy. With a wide range of products that includes the Muscle Monster energy protein shakes, Monster Energy is the drink of choice for athletes and outdoorsmen across the spectrum, Monster Energy sponsors a variety of Motocross athletes and competitions including the Monster Energy Cup and a lineup of Monster Energy AMA Supercross events.
“Whether I’m onstage or training for my next big race, I’m a big fan of Monster Energy and love the work they do with and in support of our military,” shared Morgan.
About Craig Morgan: A multi-faceted entertainer, Craig Morgan has made a name for himself as a country music icon, TV personality, celebrated outdoorsman and patriotic Army veteran. One of country music’s best-loved artists, Morgan has charted 25 songs on Billboard and thrills massive crowds with signature hits including “Bonfire,” Almost Home,” “Redneck Yacht Club,” “International Harvester,” “This Ole Boy,” “Wake Up Loving You,” and the four week No. 1, “That’s What I Love About Sunday.” Most recently, Morgan released his first new music in over three years, the faith-filled tribute to his son Jerry — “The Father, My Son, And The Holy Ghost.” The song hit No. 1 on iTunes All Genres Top Songs chart as Blake Shelton led a viral campaign that gained support from the entertainment community. He’s reunited with BBR Music Group’s flagship label Broken Bow Records, his record label home from 2002 to 2008, for his first album release in four years, God, Family, Country.
Craig received one of country music’s highest honors when he was inducted as a member of the Grand Ole Opry in 2008. Prior to becoming a country music star and TV sensation, Morgan spent seventeen years serving our country in the Army and Army Reserves. Morgan remains an avid supporter of America’s military personnel and has made 16 overseas trips to perform for our troops. He is a recipient of the 2006 USO Merit Award and in 2018 was awarded the Army’s Outstanding Civilian Service Medal, one of the highest awards the Department of the Army can bestow upon a civilian, in recognition of his significant dedication to our military men and women around the world.
In 2017 Craig debuted The Gallery at Morgan Farms, a family-owned and operated farm-to-home business in his hometown of Dickson, TN. The store features a variety of artisan items handmade by Craig and his family.
2020 brought Craig’s ninth studio album – God, Family, Country – released on Broken Bow Records on May 22th as well as the premiere of Craig’s World on Circle Network. The series, airing every Thursday at 8pm/7pm central, follows Craig at home and on the road as he and his tight-knit family navigate triumphs and challenges while developing businesses, writing hit songs and balancing a country music career.